Over the past 6 months the folks at STI have been working long hours in preparation for the STI Dealers Conference and the first STI University (STIU) class.
We’ve all heard of McDonald’s famous Hamburger University. Think a similar concept, minus the food accoutrements. The course is a day and half, where STI provides dealers all of the education and tools needed to succeed in the synthetic turf industry.
The first Canadian STIU was well attended by 19 individuals, each of whom went through what could be considered a crash course in STI. They were treated to a tour of the manufacturing facility. They also received educational materials, turf samples and took part in a hands on installation workshop inside of the facility. The STI University is designed to relay to attendees the benefits and privileges of embracing the STI brand.
The Dealer Conference allows new and existing dealers the chance to come together and learn from one another. At the Conference (and STIU) they are all introduced to new products, they get to touch them and experience them straight from the source.
After the domestic STIU and dealer’s conference, the Canadian STIU followed closely and we were immediately able see where we could improve the course and experience for future classes.
Jeffrey McDaniel stated that, “We want graduates of STIU to come away from a day and a half with us ready to sell and install our products.”
The course helps provide that confidence boost that some dealers were needing to close sales. In fact, Dakota Harp mentioned, “There were dealers closing sales by the end of the week,” due to their newfound confidence thanks to STIU.